There are several reasons why businesses may opt for direct distribution:
1. Control Over Brand Image: Companies can maintain greater control over their brand image and customer experience since they handle all aspects of the transaction. 2. Cost Savings: By eliminating intermediaries, businesses can reduce the cost of distribution, potentially offering lower prices to consumers. 3. Customer Relationships: Direct contact with customers allows businesses to gather valuable feedback and enhance customer service. 4. Market Response: Businesses can respond more quickly to market changes and customer demands without the delay of intermediary layers.