Strategic goals are critical for several reasons: 1. Direction and Focus: They provide a clear direction and focus for the company's efforts, aligning resources towards achieving overarching objectives. 2. Decision-Making: They assist in making informed decisions that are in line with the company's long-term aspirations. 3. Motivation and Engagement: Clearly defined goals can motivate and engage employees by providing a sense of purpose and achievement. 4. Performance Measurement: They offer a framework for measuring performance and progress, ensuring that the company stays on track.