1. Experience and Knowledge: They offer insights from their own experiences, helping entrepreneurs avoid common pitfalls. 2. Network: They can introduce entrepreneurs to valuable contacts, including potential investors, partners, and customers. 3. Objective Perspective: Having an outsider’s viewpoint can provide a fresh perspective and unbiased advice. 4. Emotional Support: Entrepreneurship can be a lonely journey, and mentors and advisors offer moral support and encouragement.