1. Direction and Focus: They provide a clear direction and focus, ensuring that all team members understand the company's priorities. 2. Motivation: Clear objectives can motivate employees by providing them with a clear understanding of what is expected and how their work contributes to the company’s success. 3. Performance Measurement: They allow for the measurement of progress and performance, making it easier to identify areas that need improvement. 4. Resource Allocation: They help in efficient allocation of resources, ensuring that time, money, and effort are invested in the right areas.