Aftermarket services are crucial for several reasons:
Customer Retention: Providing excellent aftermarket services can improve customer satisfaction and loyalty. Satisfied customers are more likely to return for future purchases and recommend the brand to others. Revenue Generation: These services can be a significant source of additional revenue. Companies can charge for repairs, maintenance contracts, and upgrades. Brand Reputation: Effective aftermarket services can enhance a brand's reputation, showcasing a commitment to quality and customer care. Competitive Advantage: Offering superior aftermarket services can differentiate a company from its competitors.