Several notable business leaders are renowned for their storytelling prowess:
- Steve Jobs: Known for his captivating product launches, Jobs used storytelling to showcase the innovation and vision behind Apple’s products. - Howard Schultz: The former CEO of Starbucks, Schultz often shared stories about the company’s humble beginnings and its commitment to community, which helped build a strong brand identity. - Richard Branson: The founder of Virgin Group, Branson’s adventurous and relatable storytelling style has helped create a distinct and appealing brand personality.