studying great storytellers

Who Are Some Exemplary Business Storytellers?

Several notable business leaders are renowned for their storytelling prowess:
- Steve Jobs: Known for his captivating product launches, Jobs used storytelling to showcase the innovation and vision behind Apple’s products.
- Howard Schultz: The former CEO of Starbucks, Schultz often shared stories about the company’s humble beginnings and its commitment to community, which helped build a strong brand identity.
- Richard Branson: The founder of Virgin Group, Branson’s adventurous and relatable storytelling style has helped create a distinct and appealing brand personality.

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