Entrepreneurs should consider using a cease and desist in scenarios such as: 1. Trademark Infringement: When another business uses a similar name or logo that could confuse customers. 2. Copyright Violation: When your content, such as text, images, or software, is used without permission. 3. Patent Infringement: When your patented invention is being replicated and sold by others without authorization. 4. Breach of Contract: When an entity violates the terms of a business agreement.