Businesses should collect a variety of data types, including:
- Demographic Data: Information about customers’ age, gender, income, and education level. - Behavioral Data: Insights into customers' purchase history, website interactions, and brand engagement. - Transactional Data: Details about sales, returns, and exchanges. - Operational Data: Metrics related to supply chain management, inventory levels, and production efficiency. - Financial Data: Revenue, expenses, profit margins, and other key financial indicators.