Businesses can gather various types of data, including:
Quantitative Data: Numerical information that can be measured and analyzed statistically, such as sales figures and website traffic. Qualitative Data: Descriptive information that provides insights into customer opinions, motivations, and feelings, such as customer reviews and focus group feedback. Primary Data: Data collected directly from the source through surveys, interviews, and experiments. Secondary Data: Data that has already been collected by others, such as industry reports and academic research.