The type of content shared can make or break your social media strategy. Entrepreneurs should focus on a mix of educational, entertaining, and promotional content. Educational content could include blog posts, how-to videos, and infographics that provide value to your audience. Entertaining content like memes or behind-the-scenes looks at your business can humanize your brand. Promotional content, including special offers and product launches, can drive sales but should be balanced to avoid overwhelming your audience.