competitive analysis

What Tools Can Help in Competitive Analysis?

Several tools can aid in competitive analysis:
SWOT Analysis: This framework helps in identifying the strengths, weaknesses, opportunities, and threats related to your business and competitors.
PEST Analysis: This tool analyzes the political, economic, social, and technological factors affecting your industry, providing a broader context for your competitive analysis.
Benchmarking: This involves comparing your business performance against industry standards or specific competitors to identify areas for improvement.
Porter’s Five Forces: This model evaluates the competitive forces within an industry, helping leaders understand the intensity of competition and the profitability potential.

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