website analytics

What Tools Are Commonly Used for Website Analytics?

Several tools are available to help businesses track and analyze website data:
- Google Analytics: This is one of the most popular and comprehensive tools available, offering a wide range of metrics and insights.
- Adobe Analytics: Known for its advanced features, Adobe Analytics is suitable for large enterprises needing in-depth analysis.
- Hotjar: This tool offers heatmaps and session recordings, providing visual insights into user behavior.
- SEMrush: Primarily an SEO tool, SEMrush also offers robust analytics features to track website performance and competitor analysis.

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