When monitoring competitor activities, focus on the following:
Product Changes: Keep an eye on new product launches, upgrades, or discontinuations. Marketing Strategies: Analyze their advertising campaigns, promotions, and branding efforts. Pricing Changes: Monitor any adjustments in pricing structures, discounts, or special offers. Customer Feedback: Review customer reviews and testimonials to understand their strengths and weaknesses. Partnerships and Collaborations: Note any new alliances that could impact market dynamics.