global organizations

What Strategies Do Global Organizations Use?

Global organizations employ several strategies to succeed in international markets:
- Global standardization: Offering uniform products and services worldwide to achieve efficiency and consistency.
- Transnational strategy: Balancing global efficiency with local responsiveness by adapting some aspects of the business to fit local conditions.
- Multidomestic strategy: Tailoring products and marketing strategies to fit the specific needs of each local market.
- International strategy: Exporting products and services from the home country with minimal local adaptation.

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