To navigate the opportunities and challenges posed by the AfCFTA, businesses can adopt several strategies:
Market Research: Conduct thorough market research to understand the demand and competition in different African countries. Partnerships: Form strategic partnerships and alliances with local firms to leverage their market knowledge and networks. Innovation: Invest in innovation and technology to improve efficiency and meet the diverse needs of the African market. Compliance: Ensure compliance with local regulations and standards to avoid legal issues and trade barriers.