What Role Does Technology Play in Customer Empowerment?
Technology is a pivotal enabler of customer empowerment. Here are some ways in which technology supports this initiative:
1. Customer Relationship Management (CRM) Systems: - Utilize CRM systems to store and analyze customer data, allowing for more personalized interactions and targeted marketing efforts. 2. Social Media Platforms: - Engage with customers through social media channels to foster direct communication and build relationships. 3. Mobile Apps: - Develop mobile applications that provide convenient access to services and support, enhancing the overall customer experience. 4. Artificial Intelligence (AI) and Chatbots: - Implement AI-driven chatbots to provide instant support and handle routine queries, freeing up human agents to address more complex issues.