population size

What Role Does Population Growth Play in Business Planning?

Population growth is a key indicator for long-term business planning. Rapid population growth can signal increasing demand for goods and services, prompting businesses to consider expansion. Conversely, a declining population might indicate a shrinking market, necessitating a pivot in business strategy or even a shift to different markets. Population growth trends help businesses in forecasting future sales and in making informed decisions about capacity building and resource allocation.

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