What Questions Should Be Included in a Customer Survey?
Designing an effective customer survey involves asking the right questions. Here are some essential questions to consider:
1. Demographic Information: Understanding the age, gender, location, and other demographic details of your customers. - Example: "What is your age group?" 2. Product/Service Usage: How often and in what context customers use your product or service. - Example: "How frequently do you use our product?" 3. Customer Satisfaction: Measuring overall satisfaction with your product or service. - Example: "How satisfied are you with our service?" 4. Net Promoter Score (NPS): Gauging the likelihood of customers recommending your product to others. - Example: "On a scale of 0-10, how likely are you to recommend us to a friend?" 5. Feature Requests: Understanding what additional features or improvements customers would like to see. - Example: "What new features would you like us to add?"