What Questions Should be Answered in a Brand Perception Study?
A comprehensive brand perception study should answer the following questions:
How is the brand currently perceived? – This involves gathering data on consumer opinions and feelings about the brand. What are the key attributes associated with the brand? – Identifying the main characteristics that consumers link to the brand. How does the brand compare to competitors? – Understanding how the brand stacks up against its competition in the market. What are the strengths and weaknesses of the brand? – Recognizing the areas where the brand excels and where it falls short. How can the brand perception be improved? – Recommendations for enhancing the brand’s image and consumer perception.