The questions in a market survey should be tailored to the specific needs of the business. However, some fundamental questions include:
Who is your target audience? Identifying the demographics, preferences, and behaviors of your target market. What are the current market trends? Understanding trends helps in aligning your product or service with current demands. What are the pain points of your customers? Knowing the challenges faced by your target audience can help in creating solutions that address these issues. Who are your main competitors? Analyzing competitors can provide insights into their strategies and identify gaps in the market. What is the price point your customers are willing to pay? Pricing strategy is crucial for market penetration and ensuring profitability.