What Qualities Should Entrepreneurs Look For in Influencers?
When choosing influencers to collaborate with, entrepreneurs should consider the following qualities:
Relevance: The influencer's niche should align with the startup's industry and target audience. Credibility: The influencer should have a strong reputation and be considered an authority in their field. Engagement: Rather than just focusing on the number of followers, the level of engagement (likes, comments, shares) is crucial. Authenticity: The influencer should have an authentic connection with their audience, ensuring that their endorsements are genuine.