pricing decisions

What Pricing Strategies Can Businesses Use?

Businesses can adopt various pricing strategies, including:
Cost-Plus Pricing: Adding a markup to the cost of producing the product.
Penetration Pricing: Setting a low price to enter a competitive market and attract customers quickly.
Skimming Pricing: Setting a high price initially and then gradually lowering it to reach more price-sensitive customers.
Value-Based Pricing: Pricing based on the perceived value to the customer rather than the cost of production.
Dynamic Pricing: Adjusting prices in real-time based on market demand and supply conditions.

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