What Metrics Should You Track to Measure Engagement?
Tracking the right metrics can help you understand the effectiveness of your engagement strategies. Key metrics to monitor include:
- Website Traffic: The number of visitors to your site and their behavior. - Social Media Engagement: Likes, comments, shares, and follower growth. - Email Open and Click Rates: These indicate how well your email campaigns are performing. - Customer Feedback: Both qualitative and quantitative feedback can provide insights into customer satisfaction. - Conversion Rates: The percentage of engaged users who take a desired action, such as making a purchase or signing up for a newsletter.