Aside from the overall conversion rate, there are several other metrics that leaders should monitor to get a comprehensive view of their conversion efforts:
Click-Through Rate (CTR): Measures the number of clicks on a link or ad relative to the number of times it was shown. Bounce Rate: Indicates the percentage of visitors who leave a site after viewing only one page. Average Session Duration: Shows how long visitors stay on the site, indicating engagement levels. Customer Lifetime Value (CLV): Estimates the total revenue a business can expect from a single customer account.