What Metrics Should Businesses Track to Measure Visibility?
Tracking the right metrics is essential to understanding and improving business visibility:
Website Traffic: Monitoring the number of visitors to your website can indicate how visible your business is online. Engagement Rates: Measuring likes, shares, comments, and other forms of engagement on social media platforms. Brand Mentions: Tracking how often your brand is mentioned across various channels. Search Rankings: Keeping an eye on where your website ranks for relevant keywords in search engines. Customer Feedback: Collecting and analyzing customer reviews and testimonials.