increased website traffic:

What Metrics Should Businesses Track?

To measure the effectiveness of their efforts to increase website traffic, businesses should track several key metrics:
Page Views: The total number of pages viewed on the website.
Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
Session Duration: The average amount of time visitors spend on the site.
Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase.
Referral Traffic: The number of visitors who come from other websites.

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