To measure the effectiveness of their efforts to increase website traffic, businesses should track several key metrics:
Page Views: The total number of pages viewed on the website. Bounce Rate: The percentage of visitors who leave the site after viewing only one page. Session Duration: The average amount of time visitors spend on the site. Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase. Referral Traffic: The number of visitors who come from other websites.