What Metrics Should Be Used to Measure Brand Exposure?
To effectively measure brand exposure, businesses should track various metrics:
Reach: The number of people who have seen or interacted with your brand. Impressions: The total number of times your brand's content is displayed, regardless of clicks. Engagement: The level of interaction your content receives, including likes, comments, shares, and clicks. Website Traffic: The number of visitors to your website, which can indicate the effectiveness of your exposure efforts. Brand Sentiment: The overall perception and sentiment consumers have towards your brand, often measured through surveys and social listening tools.