To determine the effectiveness of your digital activation campaign, track and analyze the following key metrics:
Engagement Rate: Measures interactions such as likes, shares, comments, and clicks. Conversion Rate: The percentage of users who take a desired action, such as making a purchase or signing up for a newsletter. Reach and Impressions: The number of unique users who see your content and the total number of times it is displayed. Return on Investment (ROI): The financial return generated from the campaign relative to its cost. Customer Feedback: Qualitative data from customer reviews, surveys, and comments.