Tracking the right metrics is crucial for assessing the effectiveness of your customer acquisition strategies. Key metrics include:
Customer Acquisition Cost (CAC): The total cost of acquiring a new customer. Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer over time. Conversion Rate: The percentage of prospects that turn into customers. Churn Rate: The percentage of customers who stop using your product or service over a specific period. Return on Investment (ROI): The profitability of your acquisition campaigns compared to the cost.