brand visibility

What Metrics Can Be Used to Measure Brand Visibility?

There are several metrics that businesses can use to measure brand visibility:
Impressions: The number of times a brand's content is displayed, regardless of whether it is clicked or not.
Reach: The total number of unique individuals who see a brand's content.
Engagement: The level of interaction that users have with a brand's content, such as likes, comments, shares, and clicks.
Website Traffic: The number of visitors to a brand's website, which can indicate the effectiveness of visibility efforts.
Brand Mentions: The frequency with which a brand is mentioned on social media, blogs, news articles, and other online platforms.

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