Several factors contribute to the success of Nike Air, each correlating with key entrepreneurial principles:
1. Market Research - Nike conducted extensive market research to understand the needs of athletes and casual wearers, ensuring their product met consumer demands. 2. Branding - Nike's strong branding strategies, including memorable slogans like "Just Do It," have played a crucial role in establishing Nike Air's market presence. 3. Product Development - Continuous innovation in design and technology keeps the product line ahead of competitors. 4. Customer Feedback - Nike actively incorporates customer feedback into their product development cycle, ensuring continuous improvement and customer satisfaction.