An effective lead magnet should address a specific problem or need of your target audience. It should be easily digestible and quickly actionable. Here are some characteristics of a successful lead magnet: - Relevance: It must be highly relevant to your audience's interests or needs. - Value: It should offer significant value that justifies the exchange of contact information. - Specificity: A narrowly focused lead magnet often performs better than a broad one. - Ease of Access: The lead magnet should be easy to access and consume.