Inspirational It should inspire and motivate people to strive for excellence. It should paint a picture of a better future that employees want to be a part of.
Ambitious Yet Realistic While it should be ambitious, it should also be realistic and attainable. A vision that is too far-fetched may demotivate rather than inspire.
Future-Focused A good vision clearly outlines the desired future state of the organization, providing a long-term perspective that goes beyond short-term goals and objectives.
Aligned with Strategy It should align with the company's overall strategy, ensuring that the vision is supported by actionable plans and resources.