A vision becomes compelling when it meets the following criteria:
1. Clarity: It should be easily understood and communicated across all levels of the organization. 2. Inspiration: It should inspire and evoke passion among employees and stakeholders. 3. Achievability: While ambitious, it should be realistic and attainable. 4. Relevance: It should be relevant to the current market dynamics and future trends. 5. Alignment: It should be aligned with the core values and mission of the organization.