What is the Role of Trademarks in Business Leadership?
Trademarks are equally crucial as they relate directly to brand management and customer perception:
Brand Recognition: Trademarks help in building and maintaining brand recognition, which is vital for customer loyalty and trust. Market Differentiation: A well-protected trademark differentiates a company's products from those of its competitors, facilitating market penetration. Legal Protection: Trademarks provide legal protection against infringement, ensuring that the brand's integrity is maintained.