What is the Role of the FTC in Consumer Protection?
Consumer protection is another critical area where the FTC makes a significant impact. The agency works to prevent fraudulent, deceptive, and unfair business practices in the marketplace. For entrepreneurs, adhering to these standards not only helps in building a reputable business but also fosters long-term customer loyalty. Violations can result in hefty fines and legal actions, which can be detrimental to a new business.