Promotion is a critical element of the marketing mix. It involves activities aimed at communicating the value of a product or service to the target audience. The primary objectives are to increase awareness, generate interest, and drive sales. Promotion can take various forms, including:
Advertising: Paid messages delivered through channels like TV, radio, online ads, and print media. Public Relations: Managing the public image and relations of a business through media coverage, press releases, and events. Sales Promotion: Short-term incentives such as discounts, coupons, and special offers to encourage immediate purchases. Personal Selling: Direct interaction between sales representatives and potential customers. Digital Marketing: Online strategies including social media marketing, content marketing, SEO, and email marketing.