A comprehensive lead database should include:
1.
Contact Information: Name, email address, phone number, and physical address.
2.
Demographics: Age, gender, location, occupation, etc.
3.
Interaction History: Records of past interactions, such as emails, calls, and meetings.
4.
Behavioral Data: Information on how leads interact with your website, emails, and social media.
5.
Lead Source: How the lead found your business, e.g., through a
marketing campaign, referral, or organic search.
6.
Status: Current status in the sales funnel, e.g., new, contacted, qualified, or converted.