What Information Should Be Included in a Customer Persona?
A comprehensive customer persona should include the following information:
Demographic Information: Age, gender, income level, education, occupation, and location. Behavioral Traits: Buying habits, preferred communication channels, and technology usage. Goals and Motivations: What are they trying to achieve? What drives their purchasing decisions? Challenges and Pain Points: What obstacles do they face? How can your product or service help them overcome these challenges? Personal Background: Hobbies, interests, values, and lifestyle.