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What Financial Metrics Should Be Used?

Financial metrics are critical in evaluating business options. Key metrics include:
- Return on Investment (ROI): Measures the profitability of an investment.
- Net Present Value (NPV): Calculates the value of future cash flows in today's terms.
- Payback Period: The time it takes to recover the initial investment.
- Internal Rate of Return (IRR): The discount rate that makes the NPV of cash flows zero.
These metrics provide a quantitative basis for comparison.

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