Pardot is packed with features that enhance its functionality, making it a powerful tool for marketing and sales teams:
Email Marketing: Create, test, and send personalized email campaigns with ease. Lead Management: Capture, nurture, and convert leads with advanced lead management tools. Landing Pages and Forms: Build custom landing pages and forms to capture leads and track engagement. Engagement Studio: Design and automate complex, multi-step customer journeys. ROI Reporting: Measure the return on investment for your marketing efforts with comprehensive reporting tools.