Brandwatch comes packed with a variety of features tailored to meet the needs of different businesses:
Social Listening: Tracks mentions and conversations about a brand across various social media platforms. Data Visualization: Offers customizable dashboards and charts to present data clearly and concisely. Sentiment Analysis: Uses NLP to gauge the sentiment behind social media mentions and reviews. Influencer Tracking: Identifies key influencers and monitors their impact on the brand. Custom Alerts: Sends notifications for specific events, such as a spike in mentions or a negative trend.