sales volume variance

What Factors Influence Sales Volume Variance?

Several factors can influence Sales Volume Variance, including:
Market Conditions: Changes in the market can impact sales volume, such as economic downturns or booms.
Competitor Actions: Competitive pricing and new product launches can affect a company's sales volume.
Marketing Efforts: The effectiveness of marketing campaigns can significantly influence sales volume.
Product Quality: High-quality products are likely to result in higher sales volume.
Customer Preferences: Shifts in customer preferences can lead to changes in sales volume.

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