Judges typically evaluate business plans based on several criteria: 1. Innovation: The uniqueness and originality of the business idea. 2. Market Potential: The size and growth potential of the target market. 3. Feasibility: The practicality and viability of the business model. 4. Financials: Realistic financial projections and a clear path to profitability. 5. Team: The skills, experience, and passion of the entrepreneurial team.