Merchants encounter various challenges, including:
1. Competition: High levels of competition can impact pricing and profitability. 2. Regulation Compliance: Adhering to local, national, and international trade laws and regulations. 3. Inventory Risks: Managing inventory to avoid overstocking or stockouts. 4. Market Fluctuations: Changes in consumer demand and market conditions can affect sales. 5. Technological Changes: Keeping up with technological advancements and integrating them into the business model.