Despite its benefits, businesses may encounter challenges:
Negative Feedback: Negative comments or complaints can harm a business's reputation if not handled appropriately. Content Saturation: With the sheer volume of tweets, standing out and capturing attention can be difficult. Time Investment: Maintaining an active and engaging Twitter presence requires a significant time investment. Analytics Complexity: Interpreting and acting on analytics data can be complex and may require specialized skills. Algorithm Changes: Regular changes to Twitter's algorithm can impact the visibility and engagement of tweets.