Identify a Pain Point: Expensify succeeded by identifying a common pain point—expense management—and offering a solution that simplifies the process. Leverage Technology: By leveraging cutting-edge technology, Expensify has been able to automate processes and provide a seamless user experience. Focus on Customer Needs: Expensify’s growth can be attributed to its focus on understanding and addressing the needs of its customers. Adapt and Scale: Expensify has shown the importance of being adaptable and scalable, offering solutions that grow with the business.