Influencers can be classified by their follower count:
Micro-Influencers: 1,000 to 100,000 followers. Known for high engagement rates and niche audiences. Macro-Influencers: 100,000 to 1 million followers. They have a broader reach but may lack the personal touch of micro-influencers. Mega-Influencers: Over 1 million followers. Often celebrities with extensive reach but lower engagement rates compared to micro and macro-influencers.