Several methods are commonly used in qualitative research within the business context:
1. Interviews: One-on-one or small group discussions to gather in-depth information. 2. Focus Groups: Group discussions that provide a range of perspectives on a given topic. 3. Case Studies: Detailed examination of a single instance or event. 4. Observations: Watching and recording behaviors in a natural setting. 5. Content Analysis: Analyzing documents, videos, or other media to understand the context and meaning.