While profit maximization is a primary goal, it has several limitations:
1. Short-term Focus: Concentrating only on short-term profits can lead to neglect of long-term sustainability. 2. Ethical Considerations: Pursuing profit maximization without considering ethical implications can damage a company's reputation. 3. Market Conditions: Changes in market conditions such as consumer preferences, regulations, and competition can impact the ability to maximize profits. 4. Risk: Higher risks can be associated with strategies aimed at maximizing profits, which may not always be feasible.